Jun

28

2018

HOTELS AND RESORTS IN KERALA


The October 1999 edition of the National Geographic Traveller Magazine listed Kerala, the southern state of India as “One of the Ten Paradises of the World” and also included Kerala in the list of “Fifty of the World’s Top Destinations”, a list of must-see places that all globetrotters should visit compulsorily. Kerala has gained fame mainly for its pristine beaches, tranquil backwaters, and verdant hill stations. Various hotels and resorts in Kerala bear testimony to the reverence of the residents towards nature and also signify the state’s vibrant and colorful heritage. The hotels and resorts in Kerala truly embody the Indian spirit of hospitality and give guests the feel of residing at their very own homes.

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Across the past two decades, there has been a steady but considerable growth in the tourism sector in Kerala and today is renowned as a popular destination for vacationers and business travelers alike. This can be attributed to the innumerable choices in accommodation such as hotels, resorts, home stays, farm stays and houseboats that mushroomed during this period of time. Fifteen years ago, Munnar, one of the most sought-after tourist destinations, had just 20 or 30 hotels to its name but today the number of Hotels and Resorts in Munnar has skyrocketed to 600. This tendency can be witnessed in almost every tourist attraction across the length and breadth of Kerala.

Earlier, Globetrotters used to stick only to major tourist destinations such as Kovalam, Munnar, Thekkady, and Kumarakom. Considering the predictable choices of tourists, hotel and resorts in Kerala and the like could be seen only in these locations. With provisions for comfortable accommodation proliferating in every nook and corner, Kerala has transformed itself into a tourist hub. Today, the resorts and hotels in Kerala are renowned for combining vintage charm with the luxuries of modern amenities. Due to the commanding presence of OTAs – Online Travel Agencies, guests are finally visiting lesser-known places. As a result of this, stakeholders willingly invest their hard-earned money in the hope of reaping much larger profits.

Many hitherto unexplored locations are coming into view and gaining popularity due to the spurt in resorts and hotels in Kerala. Bekal, Neeleswaram, Nilambur, Kakkayam, Nattika, Cherai, Vypin, Ezhattumugham, Paniyeli Poru, Ramakkalmedu, Vagamon, Kuttikkanam, Panchalimedu, Kudayathoor, Nadukani, Kumblangi, Ashtamudi, Poovar, and Ponmudi are some of the emerging tourist attractions of the state.

This influx in the number of tourists has exponentially increased the tourism revenue of the state. Another advantage to this rapid increase in the number of tourists is the employment opportunities that it opens up to people of various economic and social status.
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When it comes to tourism, the main concern is the ecological imbalance it causes.  As a response to this threat, a visible change can be seen in the state’s approach to tourism where it encourages responsible and eco-friendly tourism. Tourist destinations like Kumarakom, Marari, and Wayanad have implemented this effectively. This empowers not just the local community by incorporating them into mainstream tourism but also leads to employment generation.

JESSICA  KAREN

 

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